Raveche Property Group Website Redesign Case Study
Revamping and Improving a Buyers Agent Site
About The Client
Raveche Property Group is a boutique property advisory company, based in Melbourne, servicing all of Victoria. They assist clients to purchase property as well as sell property via their dedicated and tailored advocacy services.
We started working on the site by late September 2022.
The original website this client had had almost not content on it, no clear call to actions and a poor navigation experience for the visitors.
Raveche was going to onboard on a digital marketing campaign (SEO & PPC), hence it was crucial that the website was optimised for SEO and conversions.
What Was Our Strategy?
The goal of the website renovation was to modernise the site and improve its overall functionality and user experience (UX) so as to increase the conversions and interactions with their visitors.
The client wanted a simple and clean layout, so we based the new design on those requirements. To achieve these goals, we conducted a competitor market analysis to look at other websites in the buyers and vendor advocacy industry and emulate their success online.
This helped us to better understand how to present her offer and services and the key elements that would give a polished feel.
Keyword research was conducted and completed for the service the client offers (buyers adovacy and vendor advocacy). This allowed us to have a clear picture of the site architecture and URL structure that was used for the site. In addition, we completed all the title tags, meta descriptions and image alt text for each page a this helps position the site strategically on Google.
Further, we assisted the client with SEO briefs for her main service pages so as to ensure we were including the correct language and words their customers were searching for and resonated with. Also, we ensured to insert relevant CTAs throughout the main pages and completely modified her menu by inserting cta buttons that will enable her to increase conversions.
Additionally, the new site was designed for use on all mobile devices, desktops and tablets.
Where is The Client Now?
The client has now a fully optimised SEO site which is ready to commence the SEO and Google Ads campaign to get more qualified leads and targeted traffic to the client’s site.
Visit website: https://ravecheproperty.com.au/
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