Choosing an SEO company can easily become a daunting and overwhelming experience for your business. It’s always a big step to invest in an SEO agency that will be managing your online visibility so it makes sense to work with someone that is trustworthy and an authority in the field of search engine optimisation.
Now, in order to pick a good SEO company and filter the legitimate companies vs the dodgy ones can be a bit tricky. The reality is that this is a saturated market, with literally thousands of SEO agencies and so-called ‘SEO experts’ that claim to be gurus in the fields.
That’s why we decided to create this guide to provide you with some simple guidelines you should always consider when choosing an SEO company so you can ensure they have your business’s best interests at heart.
How To Choose an SEO Company
With more than 92% of all search traffic coming from the first page of Google, you can understand why an SEO strategy is so valuable and important for the success of your business online.
As we get closer to 2023, search engine optimisation continues to be key to find the most profitable opportunities online. However, getting started can be difficult, that’s why we have put together 7 of the most important guidelines you should consider when choosing which SEO company to work with.
I will say, that you need to start considering SEO as a medium/long-term investment to see tangible results in your campaign.
This is not a ‘quick fix’ tactic or hack as PPC.
I always like to compare it with going to the gym, don’t expect to have six-pack abs and be fit with just one month of working out if this is the first time you are even doing some physical activity. The typical fit guys that you see around, are eating healthy, and consistently training year after year to achieve those outstanding results.
The same applies to SEO, you need to continuously work on your campaign in order to achieve long-term results.
So without any further due, here are our top seven simple rules to follow when choosing an SEO agency.
#1 Avoid SEO Agencies That Cannot Explain Your SEO Campaign
Sure, I understand SEO can easily become a very technical strategy which easily becomes very confusing and overwhelming. However, if an SEO company can’t explain it in simple terms to you, then they might be as confused as you are.
I like to keep it very straightforward when I speak to prospects or new clients about what SEO services entail. It’s all about focusing on content, keywords and links. Users rely on Google search to find their products, services and information online.
Therefore, if you have an optimised website you will get more organic traffic to your site. The more organic traffic you get, the more eyeballs and people that can actually see you online which typically translates into more calls and enquiries. And ultimately an increase in sales means an increase in revenue.
Every business is different, hence why we have to always tailor the SEO strategy and we also have to consider what will be most beneficial to the business.
So, when choosing an SEO company, find an agency that can explain the SEO strategy they will implement in layman’s terms. If they can’t, then look elsewhere.
#2 Determine Your SEO Objectives
Before you decide to hire an SEO agency, you should have a clear understanding of your business goals.
For instance, is there a specific keyword that you would like to rank for, or do you have a revenue goal in mind that you would like to hit, or are you looking to increase your brand awareness and the visibility of your business in your local area?
Make sure to work out exactly what these goals look like for your business before you allow an SEO company to tell you what they want to achieve. Then, during the initial consultation you can state these goals.
A good SEO company will be able to map out a tailored SEO strategy and discuss if you can reach these objectives.
#3 Research Their Reputation and Experience
It’s always a smart idea to work alongside an SEO agency that has worked with similar clients from a similar industry to your own. This means the SEO company understands your target market and what makes you different than anyone else.
Look, let’s face it, with thousands of new SEO agencies consistently appearing, it can be really hard to know who to trust as most of them claim to be search engine optimisation experts.
This is why always considering their reputation before working with them is a must. Testimonials are a great way to verify this, as they can provide you with a clear insight into how they operate and what their clients think of their SEO services.
I also recommend asking an SEO company for case studies (ideally in your similar industry) to verify their actual experience and legitimacy on the field.
#4 Ask About Their Reporting Frequency and Communication
Having clear communication with an SEO agency is fundamental. The beauty of SEO is that everything is measurable and trackable.
From Google Search Console to keyword rankings, Google analytics and actual leads (phone calls and enquiries) you can literally measure everything and make data-informed decisions on a real-time basis.
Work with an SEO company that provides clear and measurable data for all the activities they perform. Irrespective of what your SEO objectives are, a good SEO agency will be able to track your progress and provide analytics for all the work they are performing.
If an SEO company refuses to provide you with tangible data other than a report every couple of months then that’s a big red flag.
Not only should you have access to your reports but there should be a clear line of communication and agreed meetings to also discuss what SEO strategy to implement in the upcoming months and why they will do so.
#5 Pick A Company That Provides Clear and Measurable Data
Similar to our rule #4, the data that an SEO service provider is including as part of their reports should be clear and measurable.
Don’t get fooled by random keyword ranking reports for useless terms that won’t add any revenue to your business.
At eWebsites we help to improve your online presence by increasing your traffic, generating more qualified leads and ultimately increasing your sales.
You should know, how many phone calls you are getting, how many are coming from GMB or organic search as well as how many contact forms have been submitted.
This is a tangible measurement that enables you to clearly understand the ROI of your SEO campaign and make informed decisions.
#6 Check an SEO Companies Reviews
This relates as well to our rule #3 above, however we strongly recommend that you check their Google My Business reviews to get a more clear understanding on how they operate with their clients and what they think of their services.
Testimonials are great, particularly if they are showcasing them on their website, however, I strongly recommend that you focus mainly on their GMB reviews to get a clear grasp of what their customers think of their business.
This will enable you to determine if they are the best SEO company to partner with for your SEO campaign.
#7 Schedule A Discovery Call
This call will definitely enable you to map out how to choose the right seo company as you will be able to ask the SEO agency some key questions that will help you determine if they are the right SEO partner for you.
Below are some of the main questions to ask your SEO company:
#1 How long have you been in the SEO industry?
This will give you a clear understanding of their experience and expertise on the field. Similar to our rules above around their reputation and case studies, it’s always a good rule of thumb to have a clear understanding on this item.
#2 Can you guarantee #1 Google ranking for my site?
Look, if they claim to guarantee #1 keyword rankings in less than 90 days run away! Nobody can guarantee results with Google algorithms being continuously changed and affected.
A good SEO company will ensure you have an optimised site and will apply the best SEO practices, however, nobody should claim their SEO services guarantee #1 results in such a short timeframe.
#3 How will you improve my SEO rankings?
Although no SEO company can know this in advance, it’s very interesting to hear what strategy and reporting process they are considering to utilise to drive you more traffic and increase your leads online.
This should give you a clear picture of their way of operating and will be a good rule of thumb to determine if you can trust them or not.
#4 Do you use any black hat techniques?
This should be an obvious one but worth asking it. You want to ensure the SEO company clearly doesn’t utilise any black hat seo practices.
Black hat SEO basically means going against Google Webmaster Guidelines and applying doggy SEO practices to obtain quick results which end up being penalised by Google.
Unfortunately, a lot of SEO companies apply these tactics and you are not even aware (such as buying links from poor websites).
#5 What is your pricing structure?
Different SEO agencies offer different pricing structures. It is not uncommon for an SEO company to want to include a lock-in contract of 9-12 months before working with you.
Some SEO companies provide a time and material approach by charging on an hourly rate whereas others work on a month to month fix retainer.
At eWebsites we don’t have any lock-in contracts so you can we have to ensure we are the right SEO company for you by providing value every month on a consistent basis.
Conclusion- eWebsites is The SEO Agency To Trust
As an award-winning SEO agency, we cannot stress enough how important it is to choose the right SEO company for your business.
The difference between working with the right SEO agency or not can have a massive long-term effect with your business and reputation online.
Search engine optimisation is a fantastic marketing channel that when implemented correctly can truly transform your business and deliver long-lasting results.
At eWebsites we provide different types of SEO services that are tailored to your business to ensure you get the best ROI for your SEO campaign.
Either if you want to improve your local presence, enhance your reputation in another country or state or operate at an enterprise scale we can help you out.
Although it’s unrealistic for any good seo company to guarantee top-page results, we do stand by our record of helping 100% of our clients get more traffic, generate more qualified leads and increase their sales as a result of our business partnership.
We never work with a business unless we’re confident that we can deliver the desired results.
Get in touch with us today and schedule an SEO consultation call to discuss your business online needs.
We’ll conduct a free site audit that will lay out your current scenario and show you exactly a roadmap to get you to your desired outcomes with a customised SEO campaign.