Local SEO Services to Boost Visibility and Drive More Customers to Your Business
Our local SEO services optimise your online presence, improve search engine rankings, and attract local customers ready to convert.
- Increased high-quality local leads
- Higher rankings on Google Maps and local search results
- More conversions from local traffic
At eWebsites, an award-winning local SEO agency based in Melbourne, we are dedicated to helping businesses of all sizes improve their online presence and achieve measurable growth.
Our local SEO services are designed to boost your local search visibility, increase website traffic, and drive qualified leads that convert into loyal customers.
We understand that each business is unique, which is why we offer custom SEO strategies tailored to fit your specific needs, ensuring your business stands out in your local market.
With years of experience, our team of local SEO experts brings in-depth knowledge and a proven track record of delivering local SEO success.
By implementing effective local SEO tactics, partnering with a specialised local SEO company can enhance your business’s online visibility, drive traffic, and ultimately increase sales.
Whether you’re a small business with a physical location or a larger enterprise, our SEO specialists will help you dominate your local area, reach more of your local audience, and achieve your business goals.
So, What is Local SEO?
Local SEO is a crucial aspect of digital marketing that helps businesses reach their target audience in a specific geographic area.
It involves optimising a website and online presence to rank higher in local search engine results pages (SERPs) and attract more local customers. A well-planned local SEO strategy can significantly increase your online visibility, drive more traffic to your website, and, ultimately, boost your sales and revenue.
Local SEO is crucial for businesses with physical locations, such as restaurants, retail stores, and service-based businesses.
It levels the playing field, allowing smaller local businesses to compete with larger corporations by attracting local customers who are searching for products or services in their area.
By optimising your website and online presence for local SEO, you can increase your chances of appearing in the top search results for local searches, leading to more website traffic, leads, and sales.
Why Local SEO Is Important for Your Business
Investing in local search engine optimisation is crucial for any business that relies on local customers. With more than 50% of searches now having local intent, businesses focusing on local SEO are more likely to attract customers at the right time.
Here’s why local SEO is important:
- Maximise Local Visibility: Ranking high in local search results means your business is easier to find by people in your area actively searching for your products or services.
- Attract Customers Ready to Buy: Local SEO targets customers with high intent—those who are looking for businesses like yours and are ready to make a purchase.
- Build Credibility and Trust: A well-optimised Google Business Profile, strong local backlinks, and positive reviews all contribute to building trust with your local customers.
- Increase Conversions: Local SEO strategies focus on turning searchers into customers. By optimising your website and local listings, you’ll see increased conversions from both foot traffic and online inquiries.
Partnering with a local SEO company can maximise your local visibility and attract customers who are ready to buy.
Having a strong presence in local searches not only brings in more visitors but also leads to better engagement and higher conversion rates.
Whether you want more calls, appointments, or store visits, local SEO is the key to driving action from your target audience.
Some of the Businesses We’ve Worked With
See What Our Clients Say About Us
We achieve real results for local small businesses. See what some of our satisfied clients have to say below.
Why Choose eWebsites as Your Local SEO Agency?
At eWebsites, we believe that successful local search engine optimisation can transform your business. Working with a specialised local SEO company can improve your business’s online visibility and drive traffic.
Here’s why businesses across Australia trust eWebsites as their go-to local SEO agency:
Proven SEO Success
We use data-driven strategies and stay ahead of the curve in search engines so your business ranks high in search engine results pages (SERPs) and beats the competition.
Customer-Centric Approach
Our team takes the time to understand your business, target market and goals to create a custom SEO strategy that delivers.
Expertise Across Multiple Industries
Our local SEO experts have experience across a range of sectors, making us well-equipped to handle the challenges your business faces in achieving local SEO success.
Comprehensive Digital Marketing Solutions
Beyond SEO, we offer website design, development, and digital marketing strategy services, ensuring your entire online presence is optimised to attract local customers.
Our Local SEO Services
We offer a full range of local search services to help you rank higher in local searches and attract more foot traffic to your business.
Each service is designed to help businesses with a physical location or service area attract and convert more local customers.
Establishing Goals and Objectives
We start by understanding your business’s goals and desired outcomes. Whether you want more foot traffic, online leads, or sales, we tailor your local SEO strategy for sustainable growth and long-term ROI.
Local SEO Audit
Before driving traffic to your site, we conduct a thorough local SEO audit to ensure your website is ready for optimal conversion.
We review your website’s structure, navigation, and user experience to identify areas for improvement and ensure that your site performs well in the local market. We also make sure that your site is fully optimised to convert the traffic we send to you.
Understanding Local Customers and Competitors
We dive deep into your local market by analyzing your competitors. Our local competitor analysis helps us identify gaps and opportunities in your market, allowing your business to stand out.
We conduct local keyword research and craft a strategy that positions your business in front of potential customers before your competitors.
Localised SEO Keyword Research
With extensive industry knowledge, we identify the most valuable local keywords and search terms that your target audience is using.
From short-tail keywords like “Family lawyers Melbourne” to long-tail phrases like “best plumber in Sydney,” we target the terms that ensure high visibility in Google’s search results.
Google Business Profile Optimisation
Your Google Business Profile (formerly Google My Business) is critical to your local SEO strategy. We optimise your profile to improve your visibility in local searches and Google Maps.
This includes managing your business information, responding to reviews, and updating your profile with fresh content such as posts, images, and special offers.
A well-optimised Google Business Profile helps your business appear in the local 3-pack, increasing your chances of getting noticed by local customers.
On-Page Local SEO
We optimise your website’s content and structure to align with local SEO best practices. This includes updating title tags, meta descriptions, and headers with location-specific keywords, improving your site’s relevance and visibility for local searches.
Additionally, we ensure your website is mobile-friendly, which is increasingly important as most local searches are conducted via mobile devices.
Local Content Strategy
Our team implements a local content strategy that engages your target audience. We create content such as blog posts, service pages, and landing pages that are optimised for local keywords and focused on your audience’s needs.
By consistently producing locally relevant content, we increase your visibility in local searches and establish your business as an authority in your market.
Local Link Building and Citations
Building high-quality backlinks from reputable local websites signals to search engines that your business is trustworthy. We focus on acquiring backlinks from local business directories, industry-specific sites, and relevant local blogs to boost your site’s authority.
In addition, we manage your local citations, ensuring your NAP (name, address, phone number) is consistent across all platforms, which is crucial for local SEO success.
Continuous Site Optimisation
Local SEO is an ongoing process. Once we’ve launched your local SEO campaign, we don’t stop there. Our team continually monitors and optimises your site and content to ensure it remains competitive in search results.
We ensure sustained growth and improve your rankings over time by making regular updates, optimising keywords, and addressing any technical issues.
Reputation Management
Your reputation also influences your local SEO success. We help you manage your online reviews and ratings to ensure your business maintains a positive image in the eyes of both search engines and potential customers.
By responding to reviews and maintaining a strong presence on local directories, we help build trust and credibility with your local audience.
Reporting & Tracking
We believe in transparency and providing data-backed results. We offer regular, 24/7 reporting that tracks your campaign’s performance through advanced analytics.
By analysing key metrics such as rankings, traffic, and conversions, we continuously refine your strategy to drive growth. Our reports give you a clear understanding of how your local SEO efforts are contributing to your business’s success.
Get Started on Your Local SEO Success Today—Contact Us Now!
The Cost of Local SEO Services
One common question we get asked is about local SEO costs. The price of local SEO services depends on several factors, including the competitiveness of your industry, the size of your target area, and the scope of the services needed.
At eWebsites, we offer flexible pricing options designed to suit businesses of all sizes. Whether you’re looking for a one-time local SEO audit or ongoing management of your local SEO campaigns, we have local SEO packages that will meet your budget and needs.
We believe in transparency when it comes to pricing. Our flexible pricing ensures that businesses of all sizes can benefit from high-quality local SEO services without breaking the bank.
Measuring Success and ROI
Measuring the success and return on investment (ROI) of your local SEO efforts is crucial for understanding the effectiveness of your strategy.
Here are some key metrics to track:
- Website traffic: Monitor the number of visitors to your website and the sources of traffic (e.g., organic search, paid search, social media).
- Search engine rankings: Track your business’s ranking for target keywords in local search results.
- Local search visibility: Measure your visibility in local search results, including the number of impressions and clicks.
- Conversions: Track the number of leads, sales, and other conversions generated from your local SEO efforts.
- ROI: Calculate the ROI of your local SEO efforts by comparing the cost of the strategy to the revenue generated.
To measure these metrics, at eWebsites we tools like Google Analytics, Google Search Console, Semrush and advanced call tracking softwares. By tracking these metrics, you can refine your local SEO strategy, improve your online visibility, and drive more traffic and sales to your website.
Boost Your Local Visibility and Drive More Customers Today
Local SEO FAQs
How long does it take to see results with local SEO?
Local SEO typically takes 3-6 months to show significant improvements. However, you may start seeing positive changes in local rankings within the first few months.
Can I handle local SEO on my own?
While some aspects of local SEO, such as updating your Google Business Profile, can be done independently, working with a local SEO expert ensures a comprehensive strategy that delivers better results faster.
What are the most important ranking factors for local SEO?
The key ranking factors include an optimised Google Business Profile, strong local backlinks, consistent NAP information, and positive customer reviews.
What is the difference between local SEO and traditional SEO?
Traditional SEO focuses on improving a website’s visibility for broader searches, while local SEO focuses on increasing visibility for searches within a specific geographic area.
What are the benefits of working with a local SEO company?
Partnering with a local SEO company offers tailored strategies for local businesses, enhancing online visibility, driving traffic, and increasing sales.
Start Your Local SEO Journey with eWebsites Today
Ready to take your local business to the next level? Partnering with a local SEO company like eWebsites can significantly increase your visibility and attract more customers.
Contact us today to schedule a free consultation. We’ll discuss your business’s unique needs and goals, then craft a custom SEO strategy that delivers results.
With our award-winning team and local SEO experts, we’re here to help you increase your visibility, attract more customers, and grow your business with our local SEO services.
Find Out How We Can Help Grow Your Business!
Email: info@ewebsites.com.au
Phone Number: 0418 657 194
Business Hours: Monday-Friday
09:00am-17:30pm
