Solace Psychology Website Redesign Case Study
55% Increase of Traffic From Google After Rebuild!
Intro
About The Client
Solace Psychology is a client-focused psychology practice offering Melbourne’s inner north a hub for mental health support and self-development. Melding heartfelt compassion with expertise, we not only support people through the hard times, but also through life’s adjustments that can give rise to self development and growth.
We started working on the site in late September 2023.
The original website had been built on a different platform (Squarespace) and had barely any content on the home page, a poor call to action and the top menu was too cluttered.
What Was Our Strategy?
The goal of the website renovation was primarily to update the look and feel of the website to improve functionality and overall user experience. We also recommended revamping their service page to make it more modern and clear for the visitor.
We conducted a high level keyword research to find the best terms the customers were typing for this particular service. As part of that we focused on targeting melbourne on the home page to increase the client’s chances of ranking for that main dream keyword in the long-run.
In addition, as part of our strategy, we ensured the site was fully optimised for SEO and created a solid foundation in case they ever decide to onboard on a full SEO campaign in the future.
Furthermore, our goal was to modernise the look and feel, so we recommended the client undertake a photoshoot to showcase their team members’ professional headshots and also include pictures of the clinic to potential new customers.
Other improvements made on the site included making it responsive on mobile devices and including proper on-page SEO aspects such as headers, keywords, meta descriptions to ensure the website had the best chance of returning in a search.
This helped us to better understand how to present her offer and services and the key elements that would give a polished feel.
Where is The Client Now?
After renovating the site, we saw a huge increase in traffic and engagement on the website in the first two months alone, translating into a 55% increase in the client’s traffic. Additionally, their conversions have increased by getting more phone calls and website clicks from their GBP.
Visit website: https://www.solacepsychology.com/

Before

After

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