Today’s article is about two specific powerful areas of digital marketing: search engine optimisation (SEO) and pay per click (PPC). If you are a business owner who wants to grow your business, it’s quite likely that you’ve heard about the debate between SEO and PPC....
Google My Business (GMB) is the search engine’s business directory, similar to other directories like Yelp or Yellow Pages. GMB is extremely useful for users to find the information they need about your business, such as location, phone number, website,...
Are you a business owner who has multiple physical locations? Are you wondering how you can increase your traffic and convert it into leads or sales? Well, an SEO landing page may be just the right solution for you. However, this also applies and its truly powerful as...
Defining and understanding your target market is one of the most fundamental steps of your marketing strategy in order to be successful online. Quick hint: your target market is not ‘everyone’. Your task as a business owner is to clearly define and identify a niche so...
