Why PPC and SEO are Better Together: Unlocking the Power of Paid and Organic Search

by | Jan 30, 2023 | Digital Marketing

Both SEO and PPC are powerful digital marketing strategies that operate on many of the same premises, and when combined together, they can yield some amazing results.

While SEO is a long-term strategy that focuses on improving your website’s visibility and ranking in organic search results, PPC is a short-term strategy that allows you to quickly drive targeted traffic to your website.

So at our agency, we typically recommend to our clients to combine both strategies as it will get them a higher ROI as quickly as possible.

Ok, so let’s look at how these strategies can yield better results for your campaigns.


What are Some of the Benefits of Combining Both Strategies?

An image of a person running seo agency in melbourne


Sharing Data

One of the key benefits is that as both of these strategies are heavily dependent on keyword optimisation, by running both campaigns simultaneously, you are able to access double the data.

This means you can analyse which keywords have the highest conversion rate that will boost your overall digital marketing strategy.

Google Ads is particularly useful for testing keywords that will generate leads for your business. The keywords generating more leads can then be used for your SEO to boost your rankings and generate even more qualified leads.


Maximising SERP Coverage

An image of Fast Labour Hire business ranking on top of Google Search and Google Maps

This is a big one, as when you combine SEO and PPC campaigns, a business can potentially consume three of the main SERPs’ real estate.

You could rank on Google Maps, also rank organically and appear at the top with your AD. Now think about it for a second, when a consumer sees this online, it will enhance their confidence in the reputation of a company. You are getting way more exposure than just with SEO, which ultimately increases your chances of landing more clients.


Elevated Brand Awareness

This is one of the most obvious benefits, as by combining both efforts, you will directly increase your brand awareness as a result of dominating the SERPs. The more familiar they become with your brand, the more likely they convert to customers.

SEO is great for increasing brand awareness and generating leads through organic search results in the long term, whereas Google Ads is great for quickly increasing your website visibility through paid advertising. Combining both strategies will give your business a boost.


Reach More Target Audiences

Another benefit of PPC is that it allows you to target specific keywords and demographics.

With PPC, you can create ad campaigns that target specific keywords and demographics, such as location, age, and interests.

This allows you to reach your ideal customer at the exact moment they are searching for products or services like yours. For example, if you’re a local business, you can use PPC to target customers within a specific radius of your location. This can be especially useful for businesses that rely on foot traffic or local customers.


Creating the Perfect SEO and PPC Combination

an image of a person drafting a ppc strategy for ppc agency in melbourne

A combination of SEO and PPC can be extremely effective for small businesses, as each strategy has its own strengths. SEO increases brand awareness and generates leads through organic search results in the long run, whereas PPC can help you get in front of your customers fast.

As a leading agency, eWebsites strives to understand your business to offer a tailored approach that will help you generate more qualified leads and increase your sales.

Contact eWebsites for a free consultation today.

About the Author

Tomás Affranchino Vivanco

Tomás is an SEO professional with over 10 years of experience. He's the founder of eWebsites, a leading SEO agency in Melbourne. Tomás has led several successful SEO campaigns in the most competitive niches in Australia, like health, real estate and law.

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