Today’s article is about two specific powerful areas of digital marketing: search engine optimisation (SEO) and pay per click (PPC). If you are a business owner who wants to grow your business, it’s quite likely that you’ve heard about the debate between SEO and PPC....
All businesses, either small or big, have one thing in common and that is to strive to minimise expenses and in turn maximise their profit. A lot of business owners still consider marketing as an expense that provides a short-term gain to their company, either via...
If you would like to rank your local business in Google, Apple Maps and Bing in local search engines, then you are in the right place. Most people don’t consider local SEO as part of their marketing strategies as they simply don’t know what it is. Google has an...
Let´s say that as a business owner, you recently invested in a new website for your business which is up and running but suddenly you noticed that it´s not generating any traffic. You have tried different methods but you just can´t seem to figure out how to drive...
On-Page SEO is one of the most underrated and overlooked factors when it comes to ranking websites. To me, that is crazy as it’s clear that smart SEO practitioners know that on-page seo should constantly be prioritised if you want to see ongoing results online with...
Are you a business owner who has multiple physical locations? Are you wondering how you can increase your traffic and convert it into leads or sales? Well, an SEO landing page may be just the right solution for you. However, this also applies and its truly powerful as...
