Are you a business owner who has multiple physical locations? Are you wondering how you can increase your traffic and convert it into leads or sales? Well, an SEO landing page may be just the right solution for you.
However, this also applies and its truly powerful as a local SEO strategy for local businesses who only have one physical location as it also enables you to target other communities, increase your overall traffic and reach which will ultimately improve your conversion and leads.
For example, I am a web designer based in South Yarra but I also target specific cities like Richmond, Windsor, Prahran, etc to expand my outreach as a web designer and SEO expert.
The reality is that marketing has been evolving in recent years and businesses have to get more creative in the way they interact and reach out to their customers.
So at this stage, you may be wondering, well all good Tomas, but what is actually a Landing SEO Page?
Landing SEO Page
A landing page is typically a page that a visitor may land on and focuses essentially in converting that visitor toward a customer. Your landing page may encourage some of the following actions:
- Get a visitor to click through to another page on your website;
- Get a visitor to buy a product or service you may be offering;
- Get a visitor to register in a webinar, free trial, contest entry, or download an ebook in return of their submission of contact information.
Landing pages are very common nowadays in digital marketing, especially when it’s related to email and PPC marketing management.
As a business owner, your landing pages could be one of the most crucial elements to focus on your overall digital marketing campaign, as these pages will ultimately enable you to increase your conversions and convert your traffic into more targeted leads or sales.
Also landing pages are great to track your visitors interactions, engagement, actions and modify or adjust certain items as required.
That’s why you always should consider optimising your landing page so as to ensure they are optimised and targeted for optimal conversion. What you want to avoid at all costs is spending extra money on your landing pages that are not properly optimised and are not generating any leads or sales to your business.
There is no need to only have one big landing page. Actually, according to most of the marketing experts, the best approach is to create different landing pages that are targeted to specific segmented congregations of your ‘dream customers’.
Why Use Landing SEO Pages?
Let’s say you’ve done a really good job building your brand and establishing an authoritative and reputable website that represents it. Now you want to ensure that all that hard work actually translates either into more sales or more leads.
You should see your landing page as a lead or sale generation machine.
So What is a Good Landing SEO Page?
Well for starters, it’s not your Home Page! A lot of people get confused with this concept and actually think that their Home Page is a Landing Page.
Your Landing SEO Page should enable you to attract your potential visitors for longer periods of time as they are optimised to target specific keywords and will allow you to increase your chances of converting them into customers.
Below I’ve included some of the benefits your brand or business may obtain from an optimised Landing SEO Page:
#1 Landing SEO Page increases your conversions
As explained earlier, the whole purpose of your Landing SEO Page is to convert your traffic into sales or leads, and a good landing page will ensure that your PPC campaign efforts and organic search results have a higher chance of converting.
So whether you are looking to build up a list distribution or want to increase your leads or phone calls, an optimised Landing SEO Page will be crucial in converting each visitor into whatever you have purposed them to achieve.
#2 Landing SEO Page provides you with useful data
One of the key advantages of digital marketing is that you can track and understand a wide range of metrics and insights from your visitors which will enable you to make more informed decisions.
A key metric to consider is the bounce rate. If you have a bounce rate % that means that your visitors are not engaged with your landing page. You may need to optimise the landing page or modify it in order to decrease your bounce rate %.
Having access to these insights and metrics will also show you what is working and what is not so that you can immediately address any problems and continue to focus on what is actually working well.
#3 Landing SEO Pages allow you to target specific keywords phrases
One of the key components in Search Engine Optimisation for your business is to optimise the right keywords so as to attract the relevant visitors to your site. However, there are certain long-tail keywords that are just too difficult to incorporate in your main site.
That’s when a Landing SEO Page tends to be very handy, as it will allow you to target specific keywords phrases that will enable you to increase your possibilities of ranking in the search engine results.
These specific keywords phrases are crucial in your digital marketing campaign as you can target a specific buying audience that is ready to take action, hence increasing your overall conversions.
#4Landing SEO Pages will allow you to build up your list
Once you were able to engage with your visitor and make them take some action (either by registering to a new course, signing up to your subscription list, buying a specific product or service you offer, etc) you will have their contact details that will allow you to include them in your follow-up funnels.
After you get your prospective customers to join your list you can email them as often as you like for free, instead of just getting them to click once.
It’s been said that on the low end, you should average about $1 per month for each name on your list.
There is no doubt that an optimised Landing SEO Page is crucial for both your PPC and Melbourne SEO campaigns as it will enable you to increase your conversions and create a lead and sales generation machine for your business.