Why Is It Important To Have An SEO Company?

by | Jun 14, 2022 | SEO

Keeping up With Google

Search Engine Optimisation (SEO) typically feels a bit overwhelming and daunting to keep up with the constant changes and in all fairness may not be the best time to allocate if you want to run a business. Here is were we can help.

Your website may look fantastic and even have great content, but so do your competitors…

Having a great website and useful content it’s no longer enough to stand out in the crowded online marketplace. And that’s were we can help you do just that.

You can also check another article we wrote about why your business needs SEO.

Why Should You Really Care About Google Changes?

Around 10 years ago, Google search was averaging 300-400 changes per year.

In 2021 Google search made +4500 changes! That’s a lot for a SMB to handle by himself.

At eWebsites we ensure to stay on top of the main algorithm changes in Google so as to ensure we are adjusting and using the latest SEO strategies that will allow your business to rank well.

Every time Google performs a change, it is assessing and analyzing your website to determine how they will rank it.

In order to remain at the top of the search results (SERP), your website needs to be continuously updated to meet all these new criteria.

Can you really handle all of this on your own? Do you actually have time for that, or wouldn’t it be more beneficial to allocate more productive time on our business?

If my business is online, doesn’t that automatically mean my customers will find me?

The short answer is not.

Having an optimised SEO website is just the first step of the process when it comes to being found online.

The criteria to rank online is very complex and you need an active tailored strategy that understands and copes with the constant changes from Google search algorithm.

Our expert SEO strategies can help you create a unique strategy to achieve the results you are looking for.

We will ensure your website stands out from your competitors and can be found by the customers who are looking for your services/products. 

This means identifying and focusing on the search intent of potential customers to track where they are in their buying journey, based on the keywords they search for on Google.

local seo agency

What are the benefits of Hiring an SEO Agency?

Image about local seo in melbourne

We are an experienced SEO digital agency in South Yarra that specialises in local SEO services in Melbourne. We understand small businesses and tailor an SEO strategy around your industry, keyword research, and target audience.

We work consistently to boost your rankings so you can see the results in more leads generated. We can create new website pages and write blogs for you effectively and efficiently, so you can focus on what you do best in your business. 

As part of our campaigns, we are constantly monitoring any updates from Google algorithm and updating your site to ensure we are at the forefront of what the industry is doing.

All of this means you are also in the best possible position to appear on the first page for what your customers are using when they conduct a search.

Think about this for a moment, if you need an electrician or a plumber, what do you do? Well, chances are you are quite likely to go to Google search and type those keywords. Are you going to scroll down to page 5? Probably not, and neither are your potential customers.

The main goal is to be on page 1, and within that first page, the majority of traffic only goes to the top 3 results. This means that the vast majority of websites get little to no traffic, and the websites ranking on the top get almost all of it. 

You can also pay for Google advertising to obtain these results, or you can naturally appear on page 1 using a tailored SEO strategy,

How Can eWebsites Help?

Our SEO services help your business reach the first page on Google over time by building links, increasing on-site optimisation, and performing keyword research.

Ready to get started?

Contact eWebsites for a free consultation to discuss your SEO requirments
REQUEST A FREE CONSULTATION

About the Author

Tomás Affranchino Vivanco

Tomás is an SEO professional with over 10 years of experience. He's the founder of eWebsites, a leading SEO agency in Melbourne. Tomás has led several successful SEO campaigns in the most competitive niches in Australia, like health, real estate and law.

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