Why Your Business Needs SEO

on 29 Feb, 2020

In today’s digital age, more than half of the world´s population is online every single day. A recent study has shown that 90% of internet users are favoring organic search, therefore it is imperative for your business to be found online. 

What is SEO?

SEO stands for Search Engine Optimisation. This basically means:

  • That you are optimising your web pages so that they are easy for the search engines to find, read and understand what they are about;
  • Making sure it is obvious what your website is about, what it is an authority on. For example for a local business website, it may be you are an expert on plumbing or electrician;
  • Making sure that the information on your website is easy to find;
  • Making sure your content is useful, relevant and unique;
  • Making sure people have a good user experience on your website. This means, it has a nice design, good content and basically people want to hang around and read.

Why is SEO Important?

    • The better your SEO, the higher your web pages will rank in the search engines;
    • The higher you rank in search engines, the more people will find them and click through to visit your website;
    • More website visitors= more leads= more sales

why is seo important

The objective of SEO is to increase the rankings of a website for relevant keywords so we get more targeted, BUYING traffic to the site 

Google basically wants to serve up the very best result when someone types a query or a search into their search engine. Google wants to give them the very best result on whatever they are typing in.

According to statistics, around 80% of users do not search beyond the results that pop up on the first page.

A lot of people tend to freak out when they hear the term SEO assuming it is really complicated and time-consuming.

What we want to do in this article is to break it down to you and give you the 3 core elements that will give you the biggest ´bang for your buck´!

Are you looking for the best SEO company in Melbourne? Call eWebsites today 0418 657 194!

 3 Top Fundamentals of SEO

1) Keywords

benefits of seo

Keywords or key phrases are what people are typing into search engines to find information. For instance, a ´short tail keyword´ would be dentist South Yarra, whereas as ´long tail keyword´ would be the best dentist in South Yarra

Keywords are your key to success! They determine who will find your site, how many people will find your site, and where your site will be found in search engines.

That’s why it is imperative to get this done right the first time as you want to ensure your site is ranking for the correct keywords. 

You can put your keywords either:

  • In the content
  • On images (alt-image text)
  • In the ¨Meta¨- titles and descriptions

This allows Google bots and people to read the keywords.

2) Content

seo benefits

Search engines like Google are getting much smarter at reading and analysing content. Back in the old days, if you wanted to rank a specific article, you would just include the keyword a hundred times all over your page. Google now hates this and that’s one of the reasons the keyword density shouldn´t be more than 1% or 2% in an article.

Basically Search Engines want to see quality content that is easy to access.

Google now looks for quality content that is of interest to your readers and it provides the answers they are looking for.

Are you looking for the best SEO company in Melbourne? Call eWebsites today 0418 657 194!

Contents Essentials

Primarily it should have a Privacy, Terms and Conditions, Contact Us and About Us Page.

This basically shows the Search Engines you are a real business and that you take your legal obligations seriously. The Contact Us shows where your business is located and the About Us shows who you are.

Your site should be easy to navigate which can be done via menus, links, and images.

It also needs a header graphic and site layout. This doesn´t mean that it needs to be artistic but we want to ensure it looks good.

Finally, you should utilise different types of content – text, video, images, infographics, etc. The majority of content on the website is text and images.

Your articles should focus on one of your main topics which are based around one of your keywords. Ideally, you want to include at least 700-1000 word articles. Generally, longer is better because it gives Google more chances to see what your web page is about.

Also, take into account that nowadays, the acceptable keyword density is around 1% or 2%. You need to avoid including a whole bunch of keywords just for the sake of it, as Google will consider it spammy and may penalize your site on the rankings.

It’s always good to ensure your content is:

  • Unique
  • Relevant
  • Useful
  • Informative
  • Engaging

3) Links

seo advantages

The first two elements were all about On-Page SEO which basically means all the work we can do on our own website as we structure it and build it.

This third element is also referred to Off-Page SEO which is reliant on other websites linking to us (backlinks)

What Is A Link Or A Backlink?

A link is a clickable reference to another webpage.

For instance, if you like this article make sure you visit https://ewebsites.com.au/ or click here for more information.

Links can be internal (to or from another page on the same website) or external (to or from a different website).

A lot of websites tend to reference Wikipedia for instance, as it helps the visitors to get some further information.

Links Essentials

  • Must be relevant
  • Must be natural
  • Must be diverse- different keywords and different sources

In recent years, Google has become more strict with links in order to discourage people from creating fake sites, ‘link farms’ (sites created to put links between them), and in general, are looking for relevant links. 

The number and quality of links that direct to your website can significantly influence the rankings of your site.

Now having said that, the really good thing about local sites is that you can actually see immediate results within a very short timeframe (we had some clients ranking on the first page of google in Australia within 2 weeks for certain keywords).

You can get fantastic rankings often just by putting up your website in a well-structured way and doing your On-Page SEO. But always a good Off-Page SEO strengthens the site and it is something that is very important to Google’s algorithm to see where that website sits in the network of the web.

Are you looking for the best SEO company in Melbourne? Get in touch with eWebsites today!


After going through the 3 core essential elements for SEO we hope we have made it clear why your business needs SEO.

SEO is a proven strategy to help you increase your site’s ranking in Google, allowing you to get more leads which translate into more sales.

Also, you should consider that in today’s competitive market, it is quite likely that your main competitors are using SEO, therefore why would you want to miss out?

At eWebsites we offer 3 Ongoing SEO packages that we can discuss together and ensure its the perfect fit for your business and online goals.


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Tomás Affranchino Vivanco

Tomás is an SEO professional with over 10 years of experience. He is the founder of eWebsites, a leading SEO agency in Melbourne. Tomás has led several successful SEO campaigns in some of the most competitive niches in Australia, such as health, real estate and law.
Tomás is an SEO professional with over 10 years of experience. He is the founder of eWebsites, a leading SEO agency in Melbourne. Tomás has led several successful SEO campaigns in some of the most competitive niches in Australia, such as health, real estate and law.

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