Why Is A Website So Important?

on 15 Sep, 2021

Having a website in this day and age is instrumental if you want to succeed as a business owner, especially after the massive changes we had with COVID-19 during the past 18 months.

A robust and strong online presence can easily translate in extra hundreds of thousands of revenues to your business if done correctly.

However, with all the amazing and compelling benefits that a website offers to any business owner, I am still shocked to see that in Australia in particular, we still have more than 51% of SMB that don’t have a website.

Check out our article around the top 10 benefits of having a website for a small business owner.

This figure is rapidly changing now with COVID-19 and the recent lockdowns but there is still a long way to go.

In the past years, I’ve helped numerous companies and business owners from all sizes and industries set up their online presence. 

In some cases, some of them are hesitant to get online as they think it’s too expensive, or other times they are not tech-savvy and struggle to understand how they will be able to manage it on a day-to-day basis. This is where a strong website designer expert comes in.

Without any further due, let’s break down below the top 5 benefits of having a website:

#1 Increases Your Credibility

image describing the credibility of a website

One of the main reasons to build a website is to increase your business’s credibility. Nowadays, people expect to see a website, hence if you don’t have an online presence they may start to question your legitimacy.

Whenever I am personally looking for something in Google, I wouldn’t be inclined to buy a product from a company that doesn’t have a website- I start to get suspicious.

It will also enable you to stand out from the crowded marketplace as let’s face it, it’s quite likely that whatever service or product you provide there are a lot of competitors out there. 

However, having a strong and professional sleek website will immediately make you stand out from your main competitors!

Your website will be the first impression any potential customer will perceive from you, and as we all know, first impressions matter!

#2 Builds Your Brand

A website will enable you to boost your brand and clearly communicate any new benefits, updates you have with your customers. This builds trust and rapport with them and immediately increases the chances of your customers buying from you.

Your website will enable you to clearly articulate who you are, what values you represent and what’s your big WHY. This is incredibly powerful and is also something that will set you apart from your competitors

#3 Lead Generating Machine

A website is typically the first interaction that a buyer will have with your business. They go to google hunch in a search phrase and that pops your website. And you literally have a few seconds to make a good impression otherwise they are going to go elsewhere. Ultimately what we want is a prospect to raise their hand and get in touch.

And the power of having a great website is having an asset that leverages either the business owner or the team.

You see the website should be the hardest-working member of the team. Laying the groundwork initially so that when someone gets in touch, it’s a much quicker process to the sale.

At eWebsites we pride ourselves in creating websites that look good, get found and convert visitors to customers. 

#4 Online Presence 24/7

icon describing the benefits of a website

As discussed above, your website will be literally working 24/7 around the clock for you. It will also enable you to expand to other markets which would have been impossible to even dream off.

With a strong SEO campaign in place, you can literally rank anywhere in the world. At eWebsites we offer some very affordable SEO Packages that should fit your business. You think I am exaggerating?

Check out some of our recent case studies where we rank local clients in Australia but also in Argentina just to name a few.

This will increase your visibility and enable you to be 24/7 available to your customers, even when you are sleeping. Forget about the old 9-5 shift, this will be by far your hardest-working member of the team.

If you would like to further explore why your business needs SEO check out our latest article!

#5 Updates and Announcements

Since your website is running 24/7 you will be able to continuously provide updates and announcements to your customers.

Whatsmore, your site is very useful to leverage to include typical FAQs or any admin queries that some of your customers may have and tend to take time from your day-to-day operations.

By providing accurate information they will be able to find exactly what they are after and be ready to buy from your services and products.


A website should be treated as your online asset which will set the foundation of a lead-generating machine in order to increase your revenue, expand your reach, build your trust and credibility and ultimately become an authority in your niche in order to smash your competition.


Would You Like To Attract More Qualified Customers To Your Business?


Tomás Affranchino Vivanco

Tomás is an SEO professional with over 10 years of experience. He is the founder of eWebsites, a leading SEO agency in Melbourne. Tomás has led several successful SEO campaigns in some of the most competitive niches in Australia, such as health, real estate and law.
Tomás is an SEO professional with over 10 years of experience. He is the founder of eWebsites, a leading SEO agency in Melbourne. Tomás has led several successful SEO campaigns in some of the most competitive niches in Australia, such as health, real estate and law.

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