There are plenty of platforms that you can utilize to build your website. At eWebsites, we specialise in custom WordPress website design and development for small to medium-sized businesses. Throughout this article, we will walk you through all the main reasons why we love this platform so much.
Below is a shortlist of evidence that shows why WordPress websites are currently ruling the internet:
- 30% of the top 10 million websites use WordPress
- WordPress is available in over 100 languages
- 15% of the top 100 websites in the world are using WordPress
What is WordPress?
WordPress is the most commonly used (and easy to use) website platform. It is a program that runs a website and gives functionality. It creates web pages and puts them together in a different way than originally. Back in the old days, everything used to be hard-coded, very difficult to change and if you didn’t have any HTML (Hypertext Markup Language) knowledge it was very challenging, hence you would always end up paying for a techie to make any modifications to your site.
WordPress was typically known for blogging, but in recent years it has become a powerful CMS (Content Management System).
With the disruption of WordPress, it literally open the world of websites to the ¨non programmers¨. It’s easy to use and flexible enough to make different types of websites.
Note: It is important to distinguish WordPress.org (the software you can use on your own website) and WordPress.com (which is a hosting service). On this article, we are specifically referring to WordPress.org
Below we´ve included 8 top reasons why you should use WordPress to create your site.
1- WordPress Is Free
WordPress is a free software! You can download WordPress, install it, customize it according to your needs without spending a bucket.
While WordPress is free to download, you will still need a domain name and a web hosting to install it.
A domain name is like the address of your website on the internet. This is what your visitors will type on their internet browser’s address bar in order to access your site.
For instance, a domain name is www.ewebsites.com.au
The Website Hosting is where all your files websites files are stored.
2- WordPress is Easy to Customize
Either if you are thinking of starting a blog site, a business website or an e-commerce website to name a few, WordPress offers thousands of themes and templates you can choose from.
These templates are very customizable making them great for non-techy savvy folks to get the confidence to create and manage any type of website without having the need to know about code or programming.
The themes come with their own panels which allow you to modify colors, change fonts, change the background, create slick sliders and customize your website without writing any code at all. This can be really useful if you want to design your landing page for your business or highlight any USP or selling points that you want to promote
A large portion of the people utilizing WordPress are neither web developers nor programmers.
Also, there are literally thousands of free and premium plugins (that work as apps) which you can download and utilize. These plugins are great to adjust ¨the feel¨of your site.
3- WordPress is SEO Friendly
WordPress sites tend to rank higher than others in search engines. Some essential factors in order to rank high on the first page of google include:
- Website Speed
- Quality and Relevant Content
- Image Optimization
WordPress ticks all these factors by providing specific SEO plugins and themes that ensure that your site offers clear navigation, great user experience (UX) and both your images and content are optimized.
This is a key feature, as ultimately we want to ensure that our client’s websites are ranking on the first page of google, so they get found and convert visitors into qualified leads.
4- WordPress is Easy To Manage
WordPress built-in a management system that allows you to update your theme, plugins, and platform whenever a new version is available.
As small business owners, most of your working schedule will be allocated to running the day-to-day activities of your business. The reality is that although you may receive some notifications from WordPress to update your site, a lot of the times due to your tight and busy schedules you may end up overlooking them
That is why amongst our different services we offer an ongoing SEO package to ensure you can focus on your business while we run and manage your site to ensure it’s up to date, doesn´t crash and keeps performing.
5- WordPress is Safe and Secure
WordPress is considered to be a very safe platform to run a website. However, being the most popular website platform on the Internet, also means that there are hackers out there trying to break through your defenses and malware.
That is why it’s crucial to keep your website updated as hackers can easily find unused and outdated plugins to find a way into your website.
As described above, even though WordPress makes it easy for you to update plugins, ensuring you have a fortified website is more complex and requires technical and sensitive expertise. This is another reason you should consider our Ongoing SEO package.
Amongst a lot of other things, when you sign to one of our Ongoing SEO package´s we will ensure we protect your website’s assets from the consistent and daily attacks from these hackers.
6- WordPress can Manage Different Type of Media
Another cool feature that WordPress offers is that it´s not just limited to writing text, as it comes with a built-in-media uploader which will enable you to include videos, audio, images on your site.
Nowadays, in order to stand out from your competition, it is imperative that your home page (in particular) is easy to read, appealing and that includes adding images, youtube videos, and scripts when required.
It´s no longer enough to just pack on optimized text content. The interned demands have evolved, and we are actually seeing a rising trend with the content promoted by videos.
Are you after an interactive and compelling homepage that will help you generate qualified leads and get phone calls?
We can embed your interactive YouTube video on your home page so you get more views and opportunities to showcase your products and services. We can also do the same for your Instagram photos and SoundCloud files.
7- WordPress Is Mobile-Responsive
One of the biggest factors in the success of a website to attract customers is how high it ranks and appears in search engines.
There are many factors that take place in SEO, but amongst some of the most important ones, is how well your website performs in all the different platforms (mobile, tablet and laptops).
You want to ensure your customers have a complete experience and are fully engaged with your business, no matter what device they are utilising to view your website. Believe it or not, in today´s word, there are still websites that are not mobile-friendly!
At eWebsites we utilize WordPress to create functional and responsive websites that work across all devices and convert.
We take great care in personalizing the look and feel of your website, paying attention to every last detail to ensure the optimums user experience (UX).
8- WordPress Sites Are Fast
Alike mobile responsiveness described above, website speed also plays a crucial role in search engine optimisation.
In particular, this refers to page speed which basically means how long it takes for your page to load.
This is also an important reason we incline to utilise this platform for web design in South Yarra as it ticks on one of the main attributes required for SEO (page speed).
We hope this article has been useful to answer your questions about why you should use WordPress to create and manage a website.
As you can see, there are a lot of things to consider when choosing the perfect platform for your website.
Get in touch with us for an excellent WordPress web design for your Melbourne, South Yarra, Richmond or Eastern Suburbs based business.
Book a free consultation and we will let you know how we plan to design and manage your website so it can deliver the best results and outcomes for your business.
If you are not satisfied or happy with your current website platform, you should transfer it to WordPress. We will help you get started!