Top 7 Practice Tips For Posting To Your Google Business Profile

on 13 Oct, 2022
If you are still not familiar with Google Business Profile then it’s definitely the time to start looking into it. Google has recently rebranded from Google Business Listing to Google Business Profile (you can read our blog about it here).

In essence, it’s a great tool that enables you to connect with your customers and increases your chances of being found by local customers.

 

What is a GMB Post?

GMB posts allow you to inform customers about upcoming events, special offers, new products, and other updates on your business. Posts are also usually overlooked as a ranking factor, so this is one area where you can stand out from the rest.

an image of a google my business profile post
Some key basics to keep in mind:

  • Include an image of 540 x 405 size (you can create one in Canva for free)
  • Images: use photos from jobs/stock photos
  • Content: You can write up to 1500 characters
  • Frequency: We recommend a minimum of once per week

 

What are the Types of Google My Business Posts?

An image of a business using local SEO to get sales
The platform currently offers the following types of GMB posts:

– Covid19 or Hours Updates: This has been a new future due to the pandemic that enables businesses to provide accurate and updated information on a real time basis.

– Offers: For special deals and promotions, create an Offers post! Here are some examples of great offers that you can provide to your customers:

  • Discount coupons
  • Deals on shipping
  • Extra items for a minimum purchase
  • Free quotes/estimates

– Products: If you sell goods, then you can show them off in Product posts in your GMB listing. When you create a product post, you’ll be asked to provide a photo/video, product name/title, price, description, and a call-to-action button. Like Update posts, Product posts automatically archive after a week of posting.

– What’s New: This is where you can post general information about your business, services and overall updates.

– Events: You can share any upcoming events from your business. You will be required to include a timeframe.

 

Do Google My Business Posts Help SEO?

We typically get asked this question at our agency and the answer is yes and no. It can help to get more eyeballs and clicks to your site and it also increases your chances of appearing in relevant local searches.

Google does love content, and the more valuable, unique and relevant content you post the more they will be inclined to favour you in their rankings. However, this is not a direct SEO ranking factor but it definitely helps.

 

7 Tips for Google My Business Posts

An image about person celebrating SEO success
So by now, you have learned what a GMB post is and the different types of options you have to leverage from the tool. However, do you know how to create one that will bring you results?

Check out below our top 7 tips for your Google My Business posts.

 

#1 Post Regularly

Reps, reps, reps. It goes along with the saying but the more frequent you post the more chances you will have to increase your interactions and impressions with your local customers and Google will reward you.

A good tip is to create a content calendar and schedule your posts in advance. At our agency, we use different local seo tools (such as Surfer Local and BrightLocal) which enable you to schedule posts in advance.

 

#2 Use High-quality Pics or Videos

As we all know, an image conveys way more than text. Therefore this is your chance to shine and show how amazing your business is. Include as many relevant images of you or your team performing jobs, include pics of your office and yourself.

 

#3 Include Relevant Keywords

This is a key tip and one that will determine if your post gets any actual traction or not. It’s important to include terms that your local customers are searching for so as to increase your chances on appearing on the searches.

 

#4 Test CTA Buttons

Google gives you different options to include as CTA buttons, so my recommendation is to conduct an A/B split test to see which one converts better.

 

#5 Proofread and Avoid Grammar Mistakes

Although this one may seem like an obvious one, don’t overlook it as having grammar mistakes seriously damages your brand and credibility online. Always proofread your content before hitting the publish button.

 

#6 Get Familiar with Google’s Rules

Get familiar with Google’s policies and rules so as to avoid getting your post rejected. Here is a link to their Business profile posts content policy.

 

#7 Connect with Your Customers

Be proactive whenever they leave you a review or ask for specific information. You can even enable direct messaging to allow a healthy conversation interaction.

 

Need More Tips For Your Google Business Profile?

When developing a Google Business Profile strategy, engagement should underpin everything that you do.

If you’re unsure where to start with your local SEO, give us a call and our team can help identify a great strategy to increase your Google Business Profile visibility.

Tomás Affranchino Vivanco

Tomás is an SEO professional with over 10 years of experience. He is the founder of eWebsites, a leading SEO agency in Melbourne. Tomás has led several successful SEO campaigns in some of the most competitive niches in Australia, such as health, real estate and law.
Tomás is an SEO professional with over 10 years of experience. He is the founder of eWebsites, a leading SEO agency in Melbourne. Tomás has led several successful SEO campaigns in some of the most competitive niches in Australia, such as health, real estate and law.

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