Let´s say that as a business owner, you recently invested in a new website for your business which is up and running but suddenly you noticed that it´s not generating any traffic.
You have tried different methods but you just can´t seem to figure out how to drive traffic to your website.
Don´t worry, the good news is that it´s not that complicated to generate traffic to your website and it doesn´t need to be difficult or extremely costly as you may be thinking.
This article doesn’t list all the traffic strategies available out there.
Instead, I decided to focus on the main strategies we utilise at eWebsites which have helped us grow our audience but also enable some of our clients to increase their revenue by more than 65% per year.
Want to find out how we did that? Keep on reading…
5 Proven Ways To Drive Traffic To Your Website
1) Improve Your On-Page SEO
This is a very easy way to supercharge your results by implementing the right SEO strategies and the best practices to utilise the relevant and targeted keywords.
To find out more about this specific topic, check out our recent article regarding on-page SEO.
This is typically one of the most overlooked factors when it comes to generating traffic and ranking websites.
For instance, you can:
- Choose relevant keywords and optimise your site
- Include keywords on your meta titles and descriptions
- Have relevant and engaging headings
- Prioritise your keywords
- Perform keyword research and analysis to find the best keyword combinations for your business
Another great tip to always keep in mind while optimizing on-page SEO, is to consider installing some SEO plugins such as All In One SEO, Yoast and Rank Math.
These plugins typically include a detailed set of instructions and things for you to consider so you are on top of your on-page SEO.
2) Create Consistent Valuable Content
This is one of the key strategies to ensure you start driving traffic to your website. “Content is key” and there is a reason for that as it´s a key ranking factor in Google´s eyes.
If you are able to consistently produce great content, you will start to become an authoritative in your niche or industry and attract more traffic to your website
Below are a few tips to keep in mind when writing valuable content:
- Avoid blocks of text and write in a conversational manner
- Your content should be engaging, readable, and scannable
- Include short paragraphs and relevant headings targeting specific keywords
- Break your content with images, infographics or videos to make it more appealing
- Always write original content as Google penalizes any plagiarism
- Avoid stuffing keywords in your article; It is important to include the main keyword in the title, the first paragraph, throughout the body, and in your conclusion.
Another crucial factor to consider is to look at the top-ranking pages for the keyword you want to target and “emulate” their success.
3) Refresh Old Content or Posts
This is a very simple yet incredibly easy way to obtain some immediate results if done properly.
At eWebsites we perform a full SEO Site audit every 6 months on all of our websites to find the “golden” opportunities with simple SEO renovations. We basically look at all of our existing content for a specific website where we refresh and republish the content.
Sometimes it´s a simple fix as updating the title from “Best Solar Lights in 2019” to “Best Solar Lights in 2020” or maybe merging an old post with a new one to make it a “skyscraper article” that has a bigger potential to drive more traffic to your website.
In order to do this, it´s key to be on top of your Web analytics stats to determine the bounce rate of your articles, time spent on page, and overall engagement to make data-driven decisions that will enable you to increase your results.
4) Guest Posting
Guest posting is a very smart strategy to increase your site’s traffic. It requires a bit of effort and patience but the ROI tends to be huge.
In essence, what you do with this strategy is to outreach some other webmasters and typically offer them to write a relevant piece of content in exchange for a link to your website.
Guest posting will increase your overall link profile and start driving more traffic to your website.
It´s always better to target your relevant industry or niche as the backlinks will be stronger and more relevant.
In addition, you have to keep in mind that there are some guest posting guidelines to adhere to, so it´s always worth checking them before outreaching another webmaster.
5) Build Links
Link building is a very powerful strategy when considering driving traffic to your website. However, it is important to remark, that a lot of unethical marketers perform “black hat SEO” practices which are penalized by Google.
You must be wondering, hold on Tomás, what does Black Hat SEO even mean? This term refers to a set of practices that are used by some marketers to increase a website´s traffic and rankings in the search engines leveraging some means that violate Google´s Webmaster Guidelines.
On the other hand, if done properly, it can boost your traffic and generate more relevant and targeted traffic to your website.
Here are some basic strategies to consider:
- Study your main competitor´s backlink profile and emulate their strategy
- High relevant citations related to your industry
- Outreach other webmasters in exchange for a link to your site
- Interview people
- Press releases
- Forums (Yahoo, Quora, business forums)
- Google My Business
You should always focus on earning relevant, high-quality, natural links to your site as that will ultimately increase your online presence and enable you to become an authority in your industry.
In this article, I´ve only included 5 of the most relevant strategies I utilise both for my clients and own portfolio of websites which tend to produce the biggest results.
Generating traffic to your website from scratch is a process that is not done overnight. You have to know the right and relevant strategies to put in place in order to obtain the biggest ROI from your efforts.
Thus if you want to drive more traffic to your website, the first is to have the right SEO strategy in place.
At eWebsites we offer affordable SEO packages that will deliver you the best results.
If you are interested in learning more about how to drive more traffic to your website and putting a relevant SEO campaign, drop us an email or give us a call.