How This Psychologist Scaled Fast With 392 New Clients From SEO
Calls
Enquiries
Acquired
Investment
Nazli Kayhan
Principal Psychologist, Solace Psychology
I was sceptical about SEO at first, but the results have been nothing short of incredible. We went from barely being found online to ranking #1 in Carlton North and appearing on page one across Melbourne for all our main services. In just a few months, our calls jumped from 32 to 134 and enquiries more than doubled. The team didn’t just help with visibility—they helped me grow my client base and set up a long-term foundation for success. I finally feel like my website is working for my business.
Intro
Client Goals & Challenges
Solace Psychology is a highly regarded psychology clinic based in Melbourne’s inner north, with locations in both Carlton North and Coburg. Known for delivering compassionate, evidence-based mental health support, Solace offers a safe and inclusive space for individuals navigating life’s challenges — from anxiety and trauma to ADHD assessments and couples counselling.
Despite their strong clinical reputation and client-focused ethos, Solace Psychology faced three key issues:
- Low Online Visibility in Key Areas – They were virtually invisible in Google search results, especially in Melbourne and Carlton North, where local competition is high.
- Inconsistent Lead Generation – Phone calls and enquiries were modest, limiting the clinic’s ability to grow and serve more clients.
- Lack of SEO Foundation – Their website lacked the technical and content infrastructure needed to scale their presence and attract clients online long-term.
Solace Psychology wanted to dominate the local rankings in Carlton North, improve visibility for their primary services across Melbourne, and lay the groundwork for a sustainable, scalable SEO strategy.
Details
What Was Our SEO Strategy?
We kicked off with a detailed keyword research and competitor analysis to identify low-hanging fruist—high-intent service keywords ranking between positions 2–15 that could deliver fast wins. These were prioritised to drive early traffic and enquiries.
Next, we conducted a technical SEO audit to uncover issues impacting performance, including broken links, thin content, and metadata gaps. We resolved these systematically to improve crawlability, site structure, and on-page optimisation.
To build strong local relevance, we created suburb-specific landing pages for Carlton North and Coburg, alongside service-based pages covering anxiety, trauma, ADHD assessments, and more. This content expansion helped increase Solace’s topical authority across Melbourne.
We supported this with a targeted outreach campaign to close the link gap and improve domain authority, acquiring psychology and health-relevant backlinks.
Finally, we implemented strategic internal linking and optimised CTAs across key pages to increase user engagement and boost conversions—laying the foundation for long-term SEO scalability and lead generation.
The Results
Over the last 12 months, our SEO strategy has transformed Solace Psychology into one of Melbourne’s most visible and in-demand psychology clinics—delivering measurable growth in traffic, leads, and new clients.
Key Achievements:
- 392 clients generated (estimated)from 690 qualified leads, based on historical close rate.
- 259% year-on-year growth in organic sessions, supported by760 keywords ranking in the top 100 —a 158% YoY increase.
- Reached Position #9 for “psychologist Melbourne”, a high-volume, national-level dream keyword.
- Significantly improved keyword positions across all key services—many now ranking in the top 3.
- Google Business Profile visibility surged: impressions up 330%, interactions up 100%.
- Clicks up 391% and impressions up 649% in Google Search Console (Australia).
- Acquired 139 new referring domains, a 900% increase YoY.
Boosted site authority from 9 to 21 (Semrush), unlocking stronger long-term SEO potential.
Conclusion
Ready to unlock similar results? Let us build a tailored SEO strategy for your clinic. Request your free SEO Masterplan today and start converting visibility into booked appointments.
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