Case Study — Psychologist, Bondi Junction

From Invisible to Fully Booked: How The Anxiety Clinic Generated 373 New Patients and a 13x ROI in 12 Months

Total Leads
Generated

2,991

New Patients
Acquired

373

Return on
Investment

13x

GBP
Growth

390%

SERVICES

Website Rebuild + Local SEO + Google Ads

TIMELINE

12 months

LOCATION

Sydney, NSW

HA

Helen Ashley

Practice Manager, The Anxiety Clinic

A big thank you to Tomas and his team at eWebsites. Due to the fantastic work you are doing with our SEO we have had more calls and new enquiries than ever before. It has really changed our business.

Intro

Client Goals and Challenges

The Anxiety Clinic is one of Bondi Junction’s most respected psychology practices, delivering evidence-based treatment for anxiety, OCD, depression, trauma, and stress. The clinical reputation was already there. The waiting room was not full.

Like many practices, they had tried digital marketing before. Previous agencies had taken their money, said the right things, and delivered very little. No real results, no transparency, no sense that anyone understood their business.

Underneath the frustration, three clear problems emerged:

A website that was not working. Poor design, not built to convert, and not optimised for SEO. It was costing them patients every single day.
No local visibility. Invisible for “psychologist bondi junction” and nearby suburbs despite being one of the area’s most respected practices clinically.
No lead generation system. Calls and enquiries were inconsistent with no reliable way to bring new patients through the door.

The Anxiety Clinic website shown in desktop mockup after the rebuild

Details

What Was Our SEO Strategy?

First, we fixed the foundation. We migrated the website to WordPress and rebuilt it with two things in mind: SEO performance and conversion. Every page was structured to rank and to turn visitors into enquiries. There was no point driving traffic to a site that would not convert.

While the SEO machine was being built, we launched Google Ads immediately so the clinic was generating qualified leads from week one, not waiting months for organic results. Paid search bought time. SEO built the long-term asset.

We identified visibility gaps and created 19 new service pages and blog posts targeting anxiety, OCD, trauma, CBT, depression, and stress management across Bondi Junction and greater Sydney. Each page purpose-built to rank and drive qualified enquiries.

A full Google Business Profile overhaul including categories, service descriptions, Q&A content, and a weekly posting schedule transformed the GBP into a lead machine. By campaign end it was driving 78.9% of all tracked inbound calls.

A targeted outreach campaign acquired 164 new referring domains, growing domain authority from under 18 to 23. Monthly reports, weekly updates, and monthly strategy sessions kept the client fully informed every step of the way.

Ranking #2 — “psychologist sydney”

Google map pack showing The Anxiety Clinic ranking number 2 for psychologist sydney

Ranking #4 — “psychologist bondi junction”

Google organic results showing The Anxiety Clinic at position 4 for psychologist bondi junction

Organic traffic and keyword growth — all time (Semrush)

Semrush graph showing organic traffic and keyword rankings surge from campaign start November 2024

Organic traffic and keyword rankings from campaign start (Nov 2024). The inflection point is clear within the first few months.

The Results

The leads came quickly and at a volume the clinic had never seen before. Over 12 months, eWebsites delivered:

2,991 total leads (calls + form submissions) — SEO drove 81% of all lead volume
373 new patients acquired estimated on a conservative 50% close rate
$746,000 in new business value from a $55,787 investment — a 13x ROI
17.53% conversion rate across SEO and Ads — well above the 1 to 5% industry benchmark
“Psychologist Bondi” from #32 to #4 and “Psychologist Bondi Junction” from #28 to #11
GBP impressions and interactions grew 150%+ — 23,916 impressions, 3,301 interactions
24% organic session growth — overall traffic up 29% year on year
Google Ads cost per conversion halved — down to $25.18; conversions up 219%
9 new 5-star Google reviews acquired over the campaign

Call tracking — 2,147 inbound calls over 12 months

Call tracking dashboard showing 2147 total calls and 995 first time callers with GBP driving 78.9% of volume

GBP drove 78.9% of all tracked call volume. 995 of 2,147 calls came from first-time callers.

Month on month call growth

Year on year call volume trend showing consistent growth from December 2024 to November 2025

Google Ads — cost per conversion trend

Conclusion

The Anxiety Clinic went from invisible to fully booked. Psychology is one of Australia’s most in-demand industries right now. The practices winning online are not necessarily the best clinicians. They are the ones with a consistent, repeatable lead generation system behind them. That is what eWebsites builds.