FLH Website Redesign SEO Case Study

How a Labour Hire Firm Increased Leads by 1000% in 6 months

ORGANIC GROWTH

150%

PHONE CALLS INCREASE

1000%

TRAFFIC BOOST

85%

ORGANIC KEYWORDS

259

Kris Abraham

Director, Fast Labour Hire

We contacted eWebsites to help us rebuild our site and increase our customers’ calls for our construction agency (Fast Labour Hire). They recommended starting with an SEO/SEM strategy focusing on Melbourne and Brisbane. During the past months, we’ve seen a high increase in customer calls and contact forms coming through our website. We hit a record month in May and volumes were so good that we even had to turn down a few customers. We are very satisfied with their service and support and decided to renew for another 12 months. Highly recommended!

Intro

How We Increased Leads by Over 1000% In Less Than a Year

The client is a labour hire company based on Melbourne with offices in Brisbane and Sydney. They had a 1-page website and had never conducted any form of digital marketing till they started working with eWebsites. They were unsure on where to start and during our initial discussions, this client said that their main goal was to get more phone calls and more genuine enquiries from customers who will follow through with an action.

They consider their most profitable customers to be construction companies looking for labour hire rather than employees.

Details

Taking Fast Labour Hire Digital Journey to The Next Level

WHAT WAS OUR SEO STRATEGY?

Our first step was to rebuild their 1 page website in order to ensure we had a solid chance to succeed online. After performing in-depth keyword research and competition analysis we decided to create 8 profitable key service pages that would be easily found by interested customers.

We also created specific landing pages targeting key suburbs to drive more traffic to the site whilst injecting content to the website.

We were able to increase the overall UX and navigation of the site which immediately translated in a huge increase in the overall conversions.

In addition, during the first 3 months of the campaign we focused on building their brand awareness and authority online by strategically adding blog articles targeting relevant keywords whilst also creating social profiles to expand their reach online.

During this phase we also decided to shift towards the optimisation of their GMB listings which ended up generating more than 60% of our inbound conversions.

During the next 3 months of the initial 6 month campaign we focused on their off-page SEO in order to grow their backlinks, increase their E-A-T (Expert- Authoritative- Trust)to continue improving their overall rankings and increasing their leads.

WHERE IS THE CLIENT NOW?

Over the course of their initial first 6 months they were able to obtain a lot of page 1 rankings (including labour hire melbourne and labour hire brisbane which were the ‘dream keywords’).

Additionally, they were able to obtain +50% and +864% more calls for their Melbourne and Brisbane GMB listings. Their overall impressions have increased by 86% compared to their first 3 months boosting the traffic and CTRs.

The client has decided to extend the campaign for an additional 12 month period to continue increasing their overall rankings in Melbourne and to start dominating in Brisbane.