Ranking #1 + 520% ROI—How SEO Transformed a Buyers Advocate
GSC Clicks
591%
312%
Calls
100%
Organic Traffic
81%
ROI
520%
Leigh McConnon
Director, Buyers Advocat
I couldn’t be more impressed with the service provided by E-websites and Tomas. From the outset they took the time to understand my business goals and updated our website to perfectly reflect our brand.
But what really sets them apart is their expertise in SEO. Within just a few months, I saw a significant increase in my website’s traffic and search engine rankings. These are now starting to translate into increased revenue. They keep me updated with detailed reports and are always available to answer my questions.
If you’re looking for a company that delivers top-notch website design and SEO services, look no further. E-websites have exceeded all my expectations, and I highly recommend them to anyone serious about growing their online presence.
Intro
Client Goals & Challenges
Buyer’s Advocate is one of Melbourne’s longest-standing and most respected buyer’s advocacy firms, with over $3 billion in property purchases and thousands of successful client outcomes. Known for their expert negotiation skills and tailored property solutions, they have built a strong reputation over the past 30+ years.
However, despite their extensive industry experience and a wealth of 5-star reviews, by March 2024, they were ranking only #6 for their most important keyword, “buyers advocate Melbourne.” This meant they were losing valuable online visibility and potential leads to competitors who dominated the search results.
Additionally, their website was outdated and not optimised for conversions, which resulted in missed opportunities to engage and convert visitors into enquiries. Without a seamless user experience and clear call-to-actions, potential clients were bouncing off the site rather than reaching out for their expert guidance.
Their key challenges included:
- Improving Online Visibility – While their offline reputation was strong, their digital presence did not reflect their authority in the industry.
- Generating Consistent, High-Quality Leads – Their lead generation relied heavily on referrals, and they needed a scalable inbound strategy.
- Expanding into Nearby Suburbs – To fuel long-term growth, they needed to rank for buyers advocate services across multiple locations.
- Improving Website Performance & Conversions – Their website required a modern, conversion-focused redesign to turn visitors into clients.
With Melbourne’s property market becoming increasingly competitive and more buyers searching online for expert guidance, Buyer’s Advocate knew that securing top search rankings and optimising their website for conversions would be key to unlocking sustainable growth.
Details
What Was Our SEO Strategy?
Next, we leveraged our proprietary keyword selection system, which evaluates seven key variables, to refine our target keyword strategy.
A major focus was closing the topical authority gap versus competitors. To establish Buyer’s Advocate as the go-to resource in Melbourne, we executed a content expansion strategy by:
- Creating high-value informational content (blogs & supporting pages) to reinforce authority.
- Strengthening internal linking to enhance topical relevance.
- Optimising existing pages to rank for our dream keyword—”buyers advocate Melbourne” and other key main service offerings such as vendor advocacy, property management and investment.
Beyond content, a technical SEO audit identified 300+ issues, including but not limited to:
- Poor internal link coverage
- Anchor text optimisation gaps
- Redirection chains & 301 errors
- Rewriting metadata and title tags to enhance CTR and drive conversions
These were systematically fixed to improve site health and search performance.
To further enhance credibility, we closed the backlink gap by acquiring high-authority, industry-relevant links and executing a targeted digital PR campaign, significantly increasing the site’s authority score.
Recognising that their website was outdated and underperforming, we redesigned it with:
- Professional visuals to improve trust and engagement.
- Optimised CTAs to enhance conversions.
- A more user-friendly experience that encouraged visitors to take action.
Lastly, to provide clear ROI tracking, we implemented an advanced call-tracking system, capturing both form submissions and phone inquiries to measure the exact number of qualified leads generated through SEO.
The Results
In just 12 months, our SEO strategy delivered remarkable growth for Buyer’s Advocate, helping them secure #1 rankings and generate a 520% ROI.
Key Achievements:
- #1 ranking for “buyers advocate Melbourne” and “buyers agent Melbourne” in Google Maps since June 2024.
- 205 qualified leads generated, estimated to bring in 12+ new clients.
- 81% increase in organic traffic compared to the previous period.
- 591% increase in Google Search clicks and 606% boost in search impressions across Australia.
- 167% growth in referring domains, acquiring high-quality backlinks to boost site authority.
- Website authority score increased from 21 to 26 in SEMrush, closing the gap with top competitors.
- Website redesign and UX improvements, leading to better conversions and user engagement.
Buyer’s Advocate’s success highlights the power of a strategic, data-driven SEO approach. By leveraging technical optimisations, targeted content creation, and a focused link-building strategy, eWebsites helped them secure #1 rankings, increase organic traffic, and generate 205+ qualified leads—driving real business growth.
Want to achieve the same success? Let us craft a tailored SEO strategy for your business. Request your free SEO Masterplan today and start turning rankings into revenue!
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