One Brand, Two Audiences, Zero Wasted Budget: How Dr Jodie Generated 60 New Clients and a 10x ROI From Local SEO + Ads

What Was Our Marketing Strategy?

The first challenge was strategic. Most agencies would treat executive coaching and keynote speaking as one thing and run one generic campaign. We knew they were completely different buyer journeys. 

Coaching buyers search locally — they want someone in Sydney with credentials and a proven method. 

Keynote buyers search nationally — they want a speaker with stage authority and the credibility to command a room full of senior executives. We built two distinct visibility strategies within one campaign.

For the coaching business, we focused on local search dominance in Sydney. We identified the highest-value keywords — “executive coaching sydney,” “leadership coach sydney,” “high performance coach” — and created 12 new service pages and blog posts, each purpose-built to rank and convert.

For the keynote business, the strategy was national authority. We built Dr Jodie’s topical authority from the ground up, positioning her as the credible, differentiated choice for event organisers who wanted more than a generic motivational speaker.

A full Google Business Profile overhaul — categories, service descriptions, Q&A content, and a 52-post publishing schedule — transformed the GBP into a consistent source of inbound enquiries, driving 51.89% of all tracked call volume by campaign end.

We built the Google Ads account from scratch across both service lines. By mid-year the account stabilised to a sustainable $115 cost per conversion.

We acquired 79 new referring domains, growing domain authority from under 18 to 21. Monthly reports, weekly updates, and monthly strategy sessions kept Dr Jodie fully informed at every step.