Why is SEO an Investment and not an expense?

Why is SEO an Investment and not an expense?

All businesses, either small or big, have one thing in common and that is to strive to minimise expenses and in turn maximise their profit. A lot of business owners still consider marketing as an expense that provides a short-term gain to their company, either via...
What Is Local SEO?

What Is Local SEO?

If you would like to rank your local business in Google, Apple Maps and Bing in local search engines, then you are in the right place. Most people don’t consider local SEO as part of their marketing strategies as they simply don’t know what it is. Google has an...